info (at) dimitriou.gr
+357 95510891
Michail Dimitriou
Larnaca, Cyprus
Digital Marketing / User Acquisition
I was born in 1983 in Greece. Now I am living in Larnaca Cyprus. From November 2015 to
February 2020 I was living in Malta. Digital Marketing & Analysis is my passion. Also I love maths.
I created some tools and I wrote some articles about analysis & digital marketing.
Profile
Currently I am working as Head of User Acquisition for Wooloo Games Pacific, a company that
develops and publish mobile game apps. Since 2017 I specialize in gaming section firstly as a
PPC manager for an online casino & sportsbook operator based in Malta, and now as Head of
User Acquisition for a mobile game apps development company based in Australia and Cyprus.
A video presentation is available at https://michail.dimitriou.gr
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Digital Marketing Strategy
Technical SEO
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PPC Campaigns
Analysis
Skills
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Google Ads
Facebook Ads
Bing Ads
Apple Search Ads
Chartboost
Google Analytics
Google Tag Manager
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Google Firebase
Google Optimize
Appsflyer
Appanie
Web Design (Wordpress, HTML & CSS)
Image Editing (Adobe Photoshop)
Video Editing (Adobe Premiere)
Knowledge
. Methodology for calculating position changes in Google results
Articles
. Organizational SEO guide
. SEO: Differences in the usage of robots.txt and noindex meta-tag
. Methodology for calculating position changes in Google results
. Google AdWords: performance formulas
. Microdata: Usage and integration to the code
. Protect a new website from negative SEO
. Some tips for Google Adwords
. Effective video marketing for product promotion
. Average SERP change calculation
Tools
. Google AdWords performance calculation
. Interview with Michail Dimitriou, Digital Marketing Consultant
Interviews
Industries
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iGaming (Online Casinos & Sportsbook)
Gaming (Mobile Gaming Apps)
E-Commerce & Retailing
Publishing
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Tourism (Hotels, Sailing boats rental)
Financial Services
Busines Services (B2B)
Real Estate
Work History
Wooloo Games Pacific PTY LTD
Head of User Acquisition
February 2020 – Present
Lamaca, Cyprus
Employment Type: Full time
Company Activities: Mobile Game Development
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User Acquisition
Digital Marketing
Liaising and Implementing the User Acquisition Assets – modifying them and adjusting them
for device and platform environment
Review Content Game publishing on main Stores (Google Play, App Store) i.e. Landing
Pages, Screenshots
Reviewing the Attribution Tools, liaising with the Networks & Account Managers & Product
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Team & Management of the Publishers regarding the preparation & the follow-up of the
Marketing Budget and the LTV assessment of the app portfolio of the Australian Publishers
Companies trading as Wooloo Games Pacific PTY LTD
Royal Panda LTD (LeoVegas Mobile Gaming Group)
PPC Manager
October 2017-December 2019
Sliema, Malta
Employment Type: Full time
Company Activities: iGaming Operator
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Managing the PPC campaigns. This include budget control, depending on the profitability of
each campaign.
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Calculating important KPIs like the Return on Investment (ROI), the real Cost per Acquisition
(CPA), the ideal CPA for each campaign/ad group in order to be profitable, and other indicators.
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Creation and analysis of a/b tests
Technical SEO consultancy to SEO department
Think Design LTD
Digital Marketing Manager
December 2015 – October 2017
Birkirkara, Malta
Employment Type: Full time
Company Activities: Digital Agency
CarpetU2
Digital Marketing Manager
December 2013 – November 2015
Thessaloniki, Greece
Employment Type: Full time
Company Activities: E-shop
Croud
PPC Analyst
June 2015 – Present
London, UK (remote)
Employment Type: Freelancing
Company Activities: Digital Agency
Prodigy IQ
Digital Marketing Consultant
April 2015 – December 2020
Bayside, NYC, USA (remote)
Employment Type: Freelancing
Company Activities: Digital Agency
Tailored Solutions Pvt LTD
Digital Marketing Manager
October 2014 – March 2015
Ahmedabad, India (remore)
Employment Type: Fleelancing
Company Activities: Digital Agency
iPlus S.A. / OneSet S.A.
Digital Marketing Manager
September 2012 - September 2013
Thessaloniki, Greece
Employment Type: Full time
Company Activities: Mobile apps development
Walk in the park
Digital marketing Executive
February 2012 – February 2013
Thessaloniki, Greece
Employment Type: Full time
Company Activities: Digital Agency
Greek Special Forces
Private
May 2010 – February 2011
Nea Santa, Greece
71st Airmobile Infantry Brigade
Military Service
School of Economics,
Department of Accounting
TEI of Kavala
Kavala, Greece
Education
Faculty of economics
(Erasmus Program)
Dokuz Eylul University
Izmir, Turkey
Croupier/Dealer Casino
& Studio Level Award
Online Live Casino Academy
Bugibba, Malta
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Google Inc, Google AdWords
Athens Greece, 16 November 2012
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WordCamp Europe, WordPress CMS
Sofia Bulgaria, 27 – 29 September 2014
Conferences
Google Inc, Google AdWords
Google Inc, Google AdWords
Thessaloniki Greece, 5 - 7 March 2014
Thessaloniki Greece, 11 - 13 March 2015
. Google AdWords Certification
. Google Advertisement Fundamentals Exam (success rate 88%)
. Search Advertising Advanced Exam (success rate 85%)
Certifications
Languages
. Greek, Mother tongue
. English, Fluent
